I made a post already but it’s starting to get lost so I wanted to make another with more detail.

I can’t say the brand name, but I will give as much detail as I can.

I want to change my brands logo for a number of reasons, the name however will not change. The main one being that I don’t think it fits the identity of the brand, or the identity that I intend on the brand building and representing. When I first started the brand I didn’t give it an identity other than the name and logo, I didn’t think long term desalt. We didn’t have colors, didn’t have a font, no set aesthetic, it was and has continued to be all over the place. I want to change that now! I want to have a brand identity. But I feel like that needs to start with a new logo that will represent the brand better. My concern is that one of our best sellers is a popular backpack that has our logo on it and stands out quite a bit. Changing future backpacks to the new logo is no issue, but the ones that have already sold and customers have already purchased is what worries me. Will they feel that they are valued less, is that a bad look for the brand to change something already established? Also we have hoodies that so many people wear with our logo, so I suppose I almost just feel bad. But I know a new logo will reflect the brand so much better and help attract our target audience as well.

For a comparison because these brands sweatshirts and logo’d apparel and designs are so common: Imagine if Supreme Changed their logo Imagine if gap changed their logo Imagine if lululemon changed their logo Imagine if Chanel, LV, YSL changed their logo All of the bags, sweatshirts, leggings, tops, etc … that have these logos on them currently… should they stress out about how the people who own these things would feel?