The only confident answer i have is Michael Jackson is more known than both, he had an estimated 4.8 Billion fans globally when he died and the earth population was 6 Bil, but after that im really struggling, not counting Jesus or anything, just Celebs
I’m getting downvoted by Murica haters but Jordan is there in the top 3. If it’s not for being one of the staples of the next most popular sport, definitely his association with Nike and his trainers put him up there