So essentially, this is to draw interest of casual NBA fans, as well as fans who are all wrapped up with college and NFL football.
It’s also a way, obviously, to sell a bunch of hideous merch.
The problem is the times I’ve been asked by occasional NBA fans to explain the purpose of the tourney and how it works, I get blank looks as though I’m speaking Chinese.
It’s way too complicated for the fans the NBA is trying to attract. Let’s be honest.
It’s not at all. It’s similar to what soccer fans already know. It’s new for American fans, but we like new things too.
You don’t have to like it. Just don’t get mad when other people do.