So essentially, this is to draw interest of casual NBA fans, as well as fans who are all wrapped up with college and NFL football.
It’s also a way, obviously, to sell a bunch of hideous merch.
The problem is the times I’ve been asked by occasional NBA fans to explain the purpose of the tourney and how it works, I get blank looks as though I’m speaking Chinese.
It’s way too complicated for the fans the NBA is trying to attract. Let’s be honest.
People are not too dumb to understand the tournament concept, which actually isn’t that complex, they’re just either too lazy or too resistant to new things.