So I’m heading up a side role for my boss’s IT company, basically managing the marketing until we can hire somebody to manage it full-time. I’m handling all of the Social Media and our Google page and he’s interested in running ads on Facebook and Google.

I’ve been trying to do some research today on the average cost of ads for each platform, but so far I’m not coming up with much. So I was wondering if anybody knew what an average cost we should budget for each platform would be?

For context, we’re a small, 3-man B2B IT business in the DFW area and our primary goal is to gain new clients.