I started a home cleaning business 3 years ago and it’s not profitable. It’s an easy entry business so there is too much competition and it’s difficult to differentiate in this type of business. Everyone claims they provide a quality service. The worst part is that most competitors are using low prices to compete-so a race to the bottom. Looking for advice on how to salvage this?
Few clients so not much money left over for marketing. Scared of putting in lots of money in marketing coz what if it doesn’t work out and I have salaries to pay? It becomes an endless cycle. Also not making much money from the few jobs coz we are being pushed to compete on price. But the biggest problem from people’s suggestions here seems to be that I’m not marketing enough