No no, that is not what the headline says.

The headline says “you’re told that what you’re doing is buying by the people selling you the media, but that’s not what you’re actually doing. So, if they’re lying to you about what you’re buying, then pirating a different thing isn’t stealing the thing they are trying to sell you.”

It’s definitely tongue in cheek and has some hyperbole in it, but that is the gist of the statement.