This one’s actually more coherent than most. About this time last year they introduced the Jimmy character. In universe you nobody except Heathcliff likes Jimmy. Heathcliff not only likes Jimmy but tries to push him as being a big deal. So in this case the made Jimmy Claus instead of Santa Claus and of course nobody’s coming to see it because nobody likes Jimmy except Heathcliff.

This chronic underdog thing turned Jimmy into a fan favorite.