Creating high converting copy

Copywriting - the words have to be framed in a way that the user actually finds the product valuable and finds it as a solution to his problems.

It can definitely take some mind and time to get that ready

Arranging the sequence of the sections is one of the most stressful thing.

The design of a landing page is hard for sure. But using a design system (like TailwindCSS, daisyUI, etc.) or event templates simplifies things compared to manually writing CSS styles.

But for me writing good meaningful texts is even harder than design. Of course, the design has to be eye-catching, but if visitors doesn’t fully understand what your product does from the text, it’s a catastrophe. Also, texts should not be too long cause nobody will read them. Thus, I first write the initial text, then simplify it over and over again, Then show to multiple mates to get the feedback and fix parts that they didn’t understand. Sometimes remove ambiguous sentences, sometimes add extra explanation.

I thinks it’s the content. Besides the design, content is the most important thing on a landing page because it is the only thing that decides the customer journey and help them decide what to do.