Hey guys, I have been on this path trying to launch businesses which I believe to be the next disrupter in that particular space. After some success and also failure, I have finally found my niche. However, this time, instead of taking the lazy man’s approach of performance marketing and blowing through my marketing/ad budget, I want to focus on organic growth.

Do I start with UGC and just do short-form videos to gain traction or do I focus on reach outs to local businesses and hope for referrals? I could do a combination of the above; however, really want to focus on one tactic first myself before building out a team. If anyone has had success, specially in the logistics space, would really appreciate how to cater to this crowd.