Almost a carbon copy of the Momentum 4 design too. Someone needs to press the reset button at Bose. They used to be respected but I haven’t seen anything good said about these cans yet and if this their advertising, then it is what is.
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So- yes, it’s a trite way of describing a headphone and most of us here don’t take anything meaningful from that description. But the vast majority of their customers won’t understand the terms ‘soundstage’, ‘frequency response’ or even ‘codec’.