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For teams like Chelsea and Manchester United, I think this makes complete sense.
They’ve had a horrid start to the season and it is likely that neither team will make the top 4. So, a good cup run, although it is only the League Cup, will help lift the mood because it is a trophy nonetheless.
Even if they put on a decent run to the semi-finals or even final, I think it’ll undoubtedly help in raising morale.