Apple Vision Pro is a mixed-reality headset – which the company hopes is a “revolutionary spatial computer that transforms how people work, collaborate, connect, relive memories, and enjoy entertainment” – that begins shipping to the public (in the United States).
The data Apple collects is not “consumer” data like the brand of toothpaste you buy. It is more akin to medical data.
For instance, analysing a person’s unconscious movements can reveal their emotional state or even predict neurodegenerative disease. This is called “biometrically inferred data” as users are unaware their bodies are giving it up.
Apple suggests it won’t share this type of data with anyone.
The headline feels a bit alarmist to me. The article itself is a bit better and more nuanced, but still I feel they are putting way to much drama around this device while almost all these issues already exist as small slabs of electronics that we wear all the time. Combined with smartwatches, smartphones do almost all the spying that is described here and add some GPS tracking wherever you go.
This is not to say that this is not a big issue, merely that this issue is not related to this new device. And also I believe Apple is in fact the only big tech provider that actually tries to be somewhat privacy conscious (Google and Microsoft don’t give damn).