Hollywood studios still use TV's most-watched event of the year to advertise their upcoming films but have cut back notably in recent years because of the soaring cost.
    • realcaseyrollins@narwhal.cityOP
      2·
      9 months ago

      For some reason I feel like it’s gonna be, but we’ll see!

      I agree most of the Marvel movies have been mid lately but I actually loved the first act of The Marvels.

  • AutoTL;DR@lemmings.worldBEnglish
    1·
    9 months ago

    This is the best summary I could come up with:

    In 2016, Ryan Reynolds‘ first Deadpool movie scored a huge marketing touchdown at the Super Bowl when using the weekend of the big game to hold a number of promotional events, culminating with a final trailer spot released during the showdown between the Denver Broncos and Carolina Panthers.

    Two weeks later, the irreverent R-rated pic turned into a box office sensation and launched a new superhero franchise for 20th Century, which was later bought by Disney, home of Marvel Studios.

    If you’re the betting kind, odds are good that Marvel and Disney will use this year’s Super Bowl on Feb. 11 in Las Vegas to drop the first trailer for its untitled Deadpool threequel, which hits theaters July 26 in North America.

    Studios are being coy as to their Super Bowl plans this year, although those who are ponying up the big bucks are certainly pleased that the Kansas City Chiefs, who will go up against the San Francisco 49ers, provide an added bonus in terms of ratings because of Taylor Swift, who is dating Kansas City tight end Travis Kelce (her presence at games this year has resulted in a notable spike in female viewership).

    On Monday, a comedic IF spot with Reynolds and Randall Park teasing the Super Bowl trailer generated 20 million views in its first eight hours online, according to the studio.

    The studio is believed to have bought time for summer event pics Fall Guy starring Ryan Gosling and Emily Blunt, Twisters and Illumination’s Despicable Me 4, as well as spring tentpole Kung Fu Panda 4, from DreamWorks Animation.

    The original article contains 527 words, the summary contains 264 words. Saved 50%. I’m a bot and I’m open source!