My parents own a small business making natural room sprays that serve customers in the holistic wellness space. They (and their customers) are into yoga, crystals, energy healing, spirituality, and the like.

We’ve been in business for almost a decade, and have our products on the shelves of some Whole Foods Markets. I think there’s a lot of potential selling to yoga studios, spiritual/crystal stores, and spas. I’m planning to drop off some samples next week, accompanied by an 8.5x11 sales letter. I’ve swapped some details for privacy, but here’s what I’ve got:

Hello!

I’m John Smith. My family and I own ScentCity, Chicago’s favourite natural room spray company. My parents and I have created a line of essential oil blends designed to clear unwanted energy and replace it with positivity, love, and light.

Our mists are sold at dozens of boutiques across North America, including 50+ Whole Foods locations. Each mist is made by hand using vegan, stain-free, and ethically sourced essential oils like sage, chamomile, lavender, and jasmine.

I believe our businesses share a core audience, and our mists would be a fantastic seller for your company- especially before the upcoming Black Friday and holiday rush.

Please enjoy the samples I’ve included in your care package, and I’ll reach out next week to see what you think! We’re proud to offer competitive wholesale pricing, and promise consistent, timely deliveries straight from our home base in Chicago.

All the best,

John and Family