Polestar selling the 2 was both a blessing and a curse for them.
On one hand, they got a car to help build their brand with minimal relative effort - a nearly-finished Volvo (S40) handed to them on a silver platter, only needing its badges swapped out and some slightly different interior design to match the brand’s vision before going on sale.
But on the other hand, the brand they publicly have wanted to build is a Porsche to Volvo’s Audi. So in chasing volume with the 2, they’re diluting the image and prestige of this brand they want to build up. The Polestar 4 needs to be up to standard, otherwise the upcoming Porsche Macan EV and Maserati Grecale Foglore are going to eat its lunch.
Is the Polestar 4 supposed to be a competitor to the Macan EV and Grecale?
From the details that have come out or been speculated on, the Polestar 4 is ~$60K (Polestar confirmed) vs the Macan EV being more like $80K (rumor/speculation) and the Grecale being ~$75K (speculation/rumor).
I would think from a price/luxury standpoint, the Polestar 4 is more of a competitor to like an e-tron, lower model BMW iSeries, Lyriq, etc.
Polestar selling the 2 was both a blessing and a curse for them.
On one hand, they got a car to help build their brand with minimal relative effort - a nearly-finished Volvo (S40) handed to them on a silver platter, only needing its badges swapped out and some slightly different interior design to match the brand’s vision before going on sale.
But on the other hand, the brand they publicly have wanted to build is a Porsche to Volvo’s Audi. So in chasing volume with the 2, they’re diluting the image and prestige of this brand they want to build up. The Polestar 4 needs to be up to standard, otherwise the upcoming Porsche Macan EV and Maserati Grecale Foglore are going to eat its lunch.
Is the Polestar 4 supposed to be a competitor to the Macan EV and Grecale?
From the details that have come out or been speculated on, the Polestar 4 is ~$60K (Polestar confirmed) vs the Macan EV being more like $80K (rumor/speculation) and the Grecale being ~$75K (speculation/rumor).
I would think from a price/luxury standpoint, the Polestar 4 is more of a competitor to like an e-tron, lower model BMW iSeries, Lyriq, etc.