I’ve had LinkedIn Sales Navigator for about 6 months now, with no success, cold outreach doesn’t seem to work me.

My SaaS is user research platform mainly for user interviews and live usability testing.

When I post on Facebook groups about wanting Product Managers (my target audience) to usability test the product I get more interest than I can handle (30+ each time I post). And lots of actual rounds of usability testing, feedback and improvements. So, I know there is a strong need.

I’m now attempting to regularly post insights about user research on a daily basis on my personal and LinkedIn company page, but I heard the ROI is 6+ months away.

How do other startups get paying users quickly before they run out of money?

Note: I’m based in the UK, so I can only serve UK and Europe for now.