Because I think the question is worded poorly, let me give my example.
For me it’s the brand name. Not its reputation or history, but just how the name sounds. For example:
Omega - association with ancient greece, and also math and physics. 10/10 would explore space with one
Cartier - sounds french and expensive, is french and expensive; perfect for if I was rich and wanted to feel rich
Baltic - reminds me of the cold Baltic sea, perfect name for a dive watch; probably one of the reasons I love the Aquascaphe so much
Names that end with “ex” - generaly sounds like you’re lazily trying to look cool (Rolex is an exception, I don’t feel strongly about it)
So yeah I know it’s dumb but the brand name is the thing that is always plastered in big letters across the dial, I feel that the name should fit the style of the watch and also myself.
“I don’t know, Lloyd, the French are assholes”.
For me it’s how the clasp of a bracelet feels when I rest my hand on a desk. You can get used to anything in time, but there are just some clasps that annoy me to no end. Weirdly enough, my SMP 300M feels fine, but Rolex DJ always bothers me. Should be the other way around
Interesting.
But that’s something you can only get a feel for when you try the watch, right?
Correct, but I’d never recommend buying a watch over a couple hundred dollars without seeing it in person anyway
Very good point.
Would you consider swapping for a diferent bracelet or strap, if you hate the clasp but love the rest of the watch?
Brand name. Anything overly French sounds stupid as heck to me or with people’s names.
If it’s just the last name, it’s fine for me
But Christopher Ward being called that, along with their hideous logo, makes me not even look in their direction
Yes same here. For example Girard Perregaux can be ok. Specially when they just drop a “GP” logo instead of spelling it out. But Vacheron Constantin…man I don’t care if it’s holy trinity or whatever that sounds excessive and silly. Also Ulysse Nardin, great watches but it sounds like a fancy bistro restaurant and not a watch.
Funnily enough I don’t hate Vacheron Constantin as a name, but maybe that’s because they are so out of my price range that it’s not even worth it to consider those things