Discontinuiations, reformulations, price rises, delaying shade range expansions to some unknown time. Limiting shade ranges encourages people to buy more products to mix, so that’s quite a scam.

When a brand releases half-baked dupes of another brand’s item (not talking about ELF, I feel like they’re appropriately shameless about being a dupe brand, and I like their milk makeup primer dupe too much to complain).

But how did every other brand suddenly released a lip oil after Dior’s went viral? Some feel exactly like the brand’s glosses but just packaged differently. It feels like pandering without actually thinking through a product.