Hi, technical founder here (software engineer). Ive been working on a b2c product but we have had some trouble with 1. customer acquisition and 2. figuring out a financial model to keep us in the green. Basically when we think we solved one of these, it just makes the other one a bigger issue (ie. reducing prices -> red, ads -> cant because premium service + decreasing customers [these are projections btw]).
Im wondering why I should even continue at this point? Literally every successful person I know did it by just making another niche saas product, including one of my friends who dropped out after getting a 3 mil seed at a 2 person company. Seems like its way easier on the financial side? People are inherently willing to pay less than a corp, even the company I work at has subscriptions to so many products we literally never use, yet no one bothers to drop the product (b2b saas too btw, public 20B> market cap). If my relatively small (for public tech) company is like this i cant imagine what its like at bigger companies