Even if your car is from the same brand as the dealership, they may not be equipped to service it. At what point does that become reasonable? Just how old is too old?
For example, Mazda rotaries are infamous for being unservicable at Mazda dealerships, even when the RX-8 was barely a decade old.
A lot of Volvo dealers still work on 200/700/900 series (older, RWD) models.