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Some people we’re saying that Microsoft was dumb for buying Activision for COD/Blizzard’s games. Oh, no. They aren’t.
They knew this shit sells no matter the quality.
The big thing people are missing is that while the campaign is really bad, it’s only a small piece of the entire package. MW3 MP is really well received, and MWZ has high praises outside of the core Zombies crowd.
Then there’s the whole carry forward with the weapons and 5 it a meaty package while shedding all the bad stuff MW2 had brought forward.
As a person who doesn’t play CoD I thought multiplayer was the bread and butter of CoD and the sentiment was “who cares about the campaign, lol” for the longest time from a lot of players.