Not gonna lie, sometimes it gets overwhelming as a founder - wearing a lot of hats, lots of context switching doing completely different tasks.
For context, we are a team of two, and our product is completely bootstrapped.
Recently I spent a lot of time coding - rebuilding some of the tech debt of my app from the MVP, completely rewriting the app from the ground up to optimize the app for our users.
As a result, I spent less time marketing the app, and the growth suffered, and I feel terrible about it.
How do you stay mentally well, and motivated in times like these?
For me, the two most effective strategies are:
- Talking to someone;
- Going for a run.
Talking to trusted friend helps. Tho sometimes I feel bad because I feel like I’m bringing down the energy. Guess it’s time to take up regular exercise !
juggling coding and marketing for typogram, that’s tough.
finding a balance is key. take breaks, maybe delegate a bit.
growth’s a rollercoaster, don’t beat yourself up. how’s everyone else keeping sane while managing their projects?
Finding balance is hard sometimes. Thanks for the reminder !
Besides other actionable things others mentioned, I’d like to highlight one mental thing.
The thing that can demotivate you is your “should have” thought. You say you feel terrible for not doing marketing instead of development. But you DID so much development, that you considered backlog.
So I’d say, only way is to look ahead. Focus on marketing now. Not because you NEED it badly. But because that’s the logical next step after completing the dev process, in the order of things you chose to do.
Plan the marketing tasks, some bursts in a day, or some days in a week, but plan it!
Needed to hear this, thanks for the amazing advice !