Super easy for me:

• It was affordable (bought a refurb)
• One year free connect subscription
• was not going to try and replace my iPad
  • or kindle for that matter
• truly wanted a notetaking device that felt as good as paper. iPad was horrible w/the pen
• the 100 day return guarantee - huge (low risk)
• and like I said, price point. That was big.

The reviews helped, but you actually need to put it in your hands and use it for a little bit to really decide if it meets your needs. This was right on the mark. Hope this helps.