I really want to start my own line of car cleaning/detailing products, but the market is super saturated. I have a full brand layout and plan, just have to actually go forward with it. The only thing holding me back is the competition, any advice? Thanks.
Show me a product with no competition and I’ll show you a product with no demand. Seriously though, there are almost always competitors. Key is to find your own niche. Sometimes that can be pure branding (i.e. Liquid Death water), positioning of a core value proposition (i.e. Volvo = safety).
Start with your ideal customer and think about what they value.
For instance, ceramic coatings are somewhat trending, maybe your brand could focus on that. Or maybe your concept is really glossy, lean into shine/gloss/bright into your brand. Maybe its about durability… make something like RhinoGuard, Diamond Coat, etc.
I actually think this is a great concept for a start-up. Relatively low cost to get product formulated and you can get quick customer feedback. Hit up detailers and get feedback. Actually, interview some before hand and see what they like. You’ll probably learn about some pro incentive programs that you could model as well.
Good luck!!
use sexy model as a brand ambasador thats it
5% product 95% marketing. People sell shit products everywhere all the time from marketing it correctly.