I believe that every business has make or break decisions. Firing, hiring, selling, pivoting can be crucial. Adapt or die as they say.
For me firing and deciding to do the work myself (fix ‘n’ flipper) hurt short term but paid off huge in the end. For my other business (video production/editing) I’m thinking about hiring for the first time (any suggestions would be welcome.)
What was your best decision for your business?
I copied my competitors SEO strategy. Wherever I saw them post an article, I posted an article. I used some online tools to see what keywords they were using and began pumping out content using the same keywords until they overtook them.