Do you guys think it’s fair they have different amounts of games won to unlock different hero’s?

For example, it takes 50 wins as a support to unlock Illari. It takes 35 wins to unlock Ramattra. 10 wins for Junker Queen. 35 for LIFEWEAVER.

I’m familiar with the setup of the new characters taking more time to learn. However, this looks like a quick cheap way to get people to pay for new characters instead of play. What do you guys think of this system?