i understand this, but it only seems to be the case when watches are super hyped up. I got the zulu time before it reached peak hype and think its easily one of the most beautiful watches for the price. Not if it would have had the same wow factor if i’d gotten it later on. I have an smp300 white dial and it’s a great watch. But it doesn’t look as good as reddit and youtube would make me believe. it’s eye catching for sure, but i honestly think the zulu time is a prettier watch (reinforced by the amount of compliments my zulu time got, whereas my smp300 has never gotten one).

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It could also be the setting you viewed them in. I know when I look at omegas from the super nice displays in the boutique, the luxurious vibe and lighting makes me more attracted to the watch. When I view longines often in the middle of a Macy’s or something, it might feel underwhelming just because the environment isnt premium itself

my only non-dress watch, the smp300. Didn’t spend that much to baby it