Organic socials on practically everything except TikTok is a major waste of time in 2023. I manage paid and organic socials for a couple dental clinics and content I post on TikTok for clients organically gets 200k-1M+ views with tons of engagement. Those same posts get a few thousand impressions at most on FB and IG.

If you want to drive customers to your location in a short timeframe, your best bet is running ads. If done right, you’ll eventually get to a point you’ll have to turn away walk-ins cause of how packed your schedule is.

I know people over 40 starting new chapters in different countries. My advice like others have mentioned is to get off the news and social media channels that are just straight up fear mongering.

Every country has it’s own issues because every society is full of flawed people. Not a single one of us is perfect so there is no utopia on this Earth no matter what influencers of any kind will tell you.

As the child of a single mother who left her old way of living as a Doctor in our home country to explore other avenues, I can only say that I’m infinitely grateful for my mother’s courage.