It’s a marketing and publicity stunt, kinda like Nothing’s fiasco with the Sunbird app. The goal is to get people talking about them and come out looking like the good guy underdog vs Apple. To be fair their plan is probably working judging by how many people are jumping out in front of Beeper and condemning “Big Apple”, even though Apple is just doing what any service provider should be doing.
No, but it’s not really the point of this video.