Hello
Content marketing and site structure is probably the most important part of this entire process and it takes a lot of iterations with numerous projects to get it right.
Even with so many projects. We take over a month just to get it right and check over numerous variables to validate the niche and devise a structure that would actually work.
While it would be hard to explain what to avoid as they are so many things. I can give an overview…
- Don’t follow the gut. Always follow the data.
- Multiple tools to extract data. Don’t rely on one
- Be very systematic to arrange info
- Have an understanding of Google’s search research papers and patents to understand how it works
- Look for already existing market proof
I hope this helps. This was a broad question and this topic is so detailed that it would be harder to explain it in one comment.
Hope this helps.
Feel free to let me know if you have any questions.
Thanks
Hey, thanks for your comment.
With an expired domain, before you get started - you need to evaluate a lot of things. When we are buying an expired domain we check out over 30 variables to confirm its validity since the risk factor with it is quite high.
Here are a few important ones that I would suggest you check before doing any work:
Depending on this information, I would decide whether to make it a broad site or a narrow one. However, a more important factor is the resources at hand. If you have the budget, time and skills then there is nothing wrong going broad. However, if budget is less - then I would suggest you go narrow in order to increase the odds of success.
If you were starting on a fresh domain, I’d recommend to have a solid content marketing plan (niche, entities, kws, site structure etc.) and get started. However, with an expired domain - it’s important to evaluate it first and then move ahead. Otherwise, your whole investment might go down the drain.
I hope this helps. If you have more questions - feel free to let me know. I would be happy to assist.
Best of luck!