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u/wkern74
Not claiming inflation is 20% though 2022 I would say its probably not that unlikely, my point is when inflation continues running high for 3 years in a row the end result is your paying substantially more for things today than 3 years ago. This year were at 3.3% right, okay last year 8% that right there is 11.3%, then whatever 2021 was. Its not rocket science everyone is struggling, people were check to check, didn’t have $400 for an emergency and all that other jazz the media always reports and that was the case 4 years ago so what result do you think it has on peoples spending capabilities when today they’re paying more for insurance, more for groceries, more for rent, etc, etc, etc
I did about the same sales but offered deeper discounts and free gifts so margins were worse and this is with a substantially larger email and sms list