This is hilariously out of context.
The actual product they’re developing (not available for purchase yet) is a vape that does the opposite, to help you get off of vaping.
But for an innovation contest, they reversed how it works. It is way funnier and more attention grabbing this way. AFAIK there are no plans to ever commercialize this version.
Genuinely good person : 99% Trust with my life : 10%
The main issue about the second thing is that I wouldn’t expect someone I barely know to risk their life for me. I don’t think this makes them bad people, though. I think it’s reasonable.