Pretty sure each of the companies selling smart home systems like this want to become the dominant go to system, so focusing on earning profits doesn’t make much sense. You want to lure customers into your ecosystem and for your solution to become so dominant you become a monopoly, or at least so you don’t fall behind and let someone else become ubiquitous. I view it as amazon building infrastructure and supporting future endeavors.
History disagrees with you. The truth is that regular protests can be ignored, and voting may not always be very accessible (in non-democracies or because of voter suppression) or effective as a means to achieve change where you live (the US and similar countries because of first past the post voting systems). Direct action is absolutely a necessary and important tool for democracies to be functional whatsoever, and is in fact part of how we ensure good workplace conditions and good wages here in Norway (we have regular strikes as part of bargaining with businesses and the state). Hoping and waiting for things to improve is at best a recipe for nothing to happen.
It seems you think that disruptive protests need to be violent or damaging? Strikes are disruptive and harmless and very effective at changing things for the better.