BYD is more than just focusing R&D on “affordability”, although they are certainly the clear number 1 on affordability.
After all, BYD literally just launched a 150k USD massive luxury hardcore SUV with a bespoke ladder frame chassis, 4 motor drivetrain with 1000 plus total horsepower, fully independent electromechanicohydraulic suspension at all 4 corners, and so meticulously waterproofed that it can float in water for 30 minutes without any water ingress into the passenger cabin. There is nothing affordable about the U8, yet BYD just launched it within months of launching their gamechanging 10k USD Seagull.
Bingo.
BYD is focusing R&D on affordability. This is a winning strategy for mass sales not just in China but in many other countries.
It is why BYD is going to take the crown and keep going from there.
It will be interesting to see what the rumored Tesla Model 2 is like in regards to quality and price.
It seems automakers are finally realizing that affordability is key now if you want mass sales and world wide presence.
BYD is more than just focusing R&D on “affordability”, although they are certainly the clear number 1 on affordability.
After all, BYD literally just launched a 150k USD massive luxury hardcore SUV with a bespoke ladder frame chassis, 4 motor drivetrain with 1000 plus total horsepower, fully independent electromechanicohydraulic suspension at all 4 corners, and so meticulously waterproofed that it can float in water for 30 minutes without any water ingress into the passenger cabin. There is nothing affordable about the U8, yet BYD just launched it within months of launching their gamechanging 10k USD Seagull.