The 1965 Mustang was the most successful vehicle launch since the 1927 Model A. Ford originally planned to sell 100,000 Mustangs in 1965 and ended up selling nearly seven times that figure. What made the Mustang such a huge seller in 1965?
The 1965 Mustang was the most successful vehicle launch since the 1927 Model A. Ford originally planned to sell 100,000 Mustangs in 1965 and ended up selling nearly seven times that figure. What made the Mustang such a huge seller in 1965?
It was attractive looking, reasonably priced, could be generously optioned, and was savvily marketed.
Back in its day, it was the Swiss Army Knife of cars. It could be kitted out as either a civilized and economical commuter, a pavement scorching hot rod, or anything in between. Hardtop, fastback, convertible. 6 cylinder, V8, automatic, stick shift. Plain or flashy.
It was one platform that could do it all, and did.