The 1965 Mustang was the most successful vehicle launch since the 1927 Model A. Ford originally planned to sell 100,000 Mustangs in 1965 and ended up selling nearly seven times that figure. What made the Mustang such a huge seller in 1965?
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Try comparing the 1965 sales price with inflation to salary as a ratio.
It was attractive looking, reasonably priced, could be generously optioned, and was savvily marketed.
Back in its day, it was the Swiss Army Knife of cars. It could be kitted out as either a civilized and economical commuter, a pavement scorching hot rod, or anything in between. Hardtop, fastback, convertible. 6 cylinder, V8, automatic, stick shift. Plain or flashy.
It was one platform that could do it all, and did.
Cars were a lot bigger of a deal back then. The Mustang was like a ground breaking new model, the market wasn’t so saturated like it is now, so every new model like that was a pretty big deal. Also the Ford GT I think launched around the same time, it was a big time to be into Ford