So to start with I work at an AD that carry’s multiple Swiss brands from $350 price points all the way up to pre-owned PP, AP, of course Rolex, Cartier, etc. Since we are not an AD for those higher brands I like to focus on the brands that we are an AD for and one of them is Longines.

Disclaimer, the company has been great to me and wonderful to work with, that withstanding however, I am a huge fan. I think they offer exceptional value per dollar and I am keen on their vintage leaning design language rich history in the world of aviation.

So that is the why of my question, my actual question is How does the general watch enthusiast on Reddit feel about how the brand is positioning themselves in the market from any aspect such as price point, design language, marketing, public outreach, whatever. What makes them a solid or not so solid brand?

Thank you! I’m trying to get my team fired up about Longines and I want to know what people besides the people I work with think about Longines! Wrist shot of my heritage chrono for some tax.

TLDR: Do you like or dislike Longines and why?

  • joelognnBEnglish
    1·
    11 months ago

    Some of Longines’ designs really appeal to me, as does the brand, heritage, etc. You really get a lot for your money with them. In that price bracket, and compared to the competition, there really is a lot to love. As others have mentioned, the Zulu Time, Conquest/Hydroconquest are excellent watches.

    However I don’t actually own one, and never have. I guess the reason is that in the end, I would have to stomach the financial loss when I ultimately flip it for what I really wanted. Which for the Hydroconquest, would probably be the Submariner or 300M. In the case of the Zulu Time, would definitely be the GMT Master II.