Yeah, it would be a pr clusterfuck alright. Novak, or anyone as popular as him in other sports being involved in such a thing would horribly tarnish the sport.

When I was young, even in my relatively lower tier Indian city we’d heard about cycling as a sport, Lance and what a great winner he was when he dominated that france event. After him being busted we have barely heard anything about the sport or event at all. Apparently other cyclists were also doping along with him and that ruined the image of the sport even further. Has the popularity of the sport/event been the same in your experience?