I’m currently paying a marketing firm around $1200 per month to manage my SEO and Google Ads campaigns. I’m also spending around $30 per day on the Ads campaigns. The company created the landing pages, manages the ads, and makes adjustments based on leads generated.
This is really starting from to dig into my bottom line. I’m a 1 man operation, and max revenue I can generate is around 12k per month with an average around 7k. I’m spending close to 20% of expected revenue on marketing. To make things worse, last month I was seeing crazy jumps in clicks (3,000%) with no increase in leads.
I’m considering dropping the marketing firm and taking over the Ads myself, or even looking for an alternative company more reasonably priced. I don’t know that I need more on my plate, but I feel like saving that $1200 per month would be smarter.
Thoughts?
Yeah I’m new at doing this for myself as a business owner. My background is running K9 programs for the federal government and a Fortune 500 Defense contractor. Managed to climb the ladder high enough to make just enough money to warrant being laid off. So I went out on my own. Definitely a little out of my element, learning as hard and as fast as possible.
My entire business, including the website, was set up through Zen Business. I can add landing pages as well. I’d say I’m at about an 80/20 split with firm/organic traffic. Though I went straight to the marketing firm as soon as I was up and running, so all I know is business with them. I’m only 9 months into this.