YES! Market researcher here. Always do your work to understand potential customers and the market beforehand.

I have seen too many people create with no idea who they would sell to! Like their customers were suddenly going to appear out of thin air. Don’t waste your time and energy with ‘hit and miss’.

SO many people on these subs complaining they can’t get work, leads or customers, but they didn’t even check if anyone was interested.

Can’t help them at that point…