To pry open the team content conversation again for a second:
If you like this. If you like some of the stuff we were doing during October. Subscribing helps. Clicking on the thumbnails when you see them helps. Watching more than the first few seconds of the video helps (a ton).
Dota team content is in a weird spot because it’s hard to show ROI. Both internally (ie - Why would we invest in this over a Valorant piece) and externally to sponsors. We were really fortunate to have stuff go well in October, especially with YouTube Shorts. Those numbers help us convince people to do more. But we can only really do more if the support is there. It’s a business.
I’m pretty proud of the team, the year, and this vlog. So thanks for those of you who have been watching us on the 2023 journey.
Haven’t watched this video yet, but have you guys considered having someone travel along with the team and kinda be the host of the vlogs?
I don’t speak Russian at all but I found the Team Spirit YouTube guy Art1st to be a really cool host. He’s never the main focus of the videos and does a really good job of getting the players to open up about scrims, a match they just played on stage, the current city the event is at, just whatever random stuff. It’s like they’re having a conversation with a friend so they’re more likely to put in effort for the content. He’s also really good at kinda carrying the more chill players like Mira who maybe aren’t as lively for the camera. And it works. They get hundreds of thousands of views per video even though they’re like 30+ minutes long which is crazy.
I think Tsunami would be a great fit tbh. If he ever doesn’t get invited to an event I think it would be cool to just have him follow the team for the event and do something similar.
To pry open the team content conversation again for a second:
If you like this. If you like some of the stuff we were doing during October. Subscribing helps. Clicking on the thumbnails when you see them helps. Watching more than the first few seconds of the video helps (a ton).
Dota team content is in a weird spot because it’s hard to show ROI. Both internally (ie - Why would we invest in this over a Valorant piece) and externally to sponsors. We were really fortunate to have stuff go well in October, especially with YouTube Shorts. Those numbers help us convince people to do more. But we can only really do more if the support is there. It’s a business.
I’m pretty proud of the team, the year, and this vlog. So thanks for those of you who have been watching us on the 2023 journey.
Haven’t watched this video yet, but have you guys considered having someone travel along with the team and kinda be the host of the vlogs?
I don’t speak Russian at all but I found the Team Spirit YouTube guy Art1st to be a really cool host. He’s never the main focus of the videos and does a really good job of getting the players to open up about scrims, a match they just played on stage, the current city the event is at, just whatever random stuff. It’s like they’re having a conversation with a friend so they’re more likely to put in effort for the content. He’s also really good at kinda carrying the more chill players like Mira who maybe aren’t as lively for the camera. And it works. They get hundreds of thousands of views per video even though they’re like 30+ minutes long which is crazy.
I think Tsunami would be a great fit tbh. If he ever doesn’t get invited to an event I think it would be cool to just have him follow the team for the event and do something similar.