My wife has built a pretty cool Tik Tok account up to 250K followers. A handful of her videos have 10M+ views while many others are in the 1-9M range.
It’s Harry Potter edits. She does all kinds of editing from the movies and games.
How can we monetize this? She has a linktree in her bio that is full of HP merch but after a month we got a whopping total of 2 clicks.
It’s completely faceless and I’m worried that suddenly reviewing a product might be too jarring. We see a lot of successful accounts that just post movie clips, how do they monetize?

It’s rough with a faceless account, best bet would be sponsors reaching out to you, but also the creativity program is decent from what I’ve seen for most people if the tiktoks are 60 seconds plus. Maybe try build a youtube following too with longer videos, if successful that’s a lot easier to monetise