I own a hair salon. Typically, November is my busiest season. It has been SO quiet. A lot of my colleagues are also saying the same thing and have had to close up shop because of it - or get a second job.
People keep saying it will get better and the economy will bounce back but I don’t know. I am so close from just throwing in the towel, closing up shop and getting a corporate gig.
PR guy from San Diego here (cue fancy music).
The way to get more people in the door is a local celeb strategy. When clients hire me, I look at their business model and what I call the customer journey. How do you get more customers for your salon?
Customer sees your social media, comes and visits.
Since you are a brick and mortar, IG, TikTok and Pinterest are going to be your friends. Install the Nextdoor App and start sharing posts about the salon with high end photos.
Make a “hit list” of 20 people in your area that use or are interested in your services and start tagging them.
Then get on the news and pitch a segment on the hottest hairstyles for 2023 (thank God the A Line and 2 tone hair is out).
If you have questions, fire away. Remember that business is about being POPULAR.