I do it on my own. Magazine owner and PR expert. I hire consultants for specialized things like graphic design or database building. Always hire for the stuff you dont have time to learn or the time to do.

Fix your mindset ASAP. You arent cut out to be an entrepreneur if you have this much trepidation. I would get a 9-5, build up your business on the weekends and evenings and over time it will take off.

Youre missing two things. Branding and audience building.

Leave RIGHT NOW. This is a terrible arrangement and your parents arent EVER going to make this work. Youre being manipulated. You’d have more success on a crab boat in Alaska. Get rid of these two and go forge your future.

Art Vandelay? I have heard of your industries.

“Thanks for reaching out, I’m completely full and cannot accept any bookings right now”

in hindsight the car analogy wasn’t the best. agree. but you get the concept of boutique branding.

Work on the branding and make the product an experience.

A porsche and a honda are both cars, right? But people pay more for the Porsche because of the experience.

I’m just saying even with an identical product, you can add better packaging, logo, and media coverage and people will pay more for the nicer wrapped package.
Visibility is king.

Greetings, what are you working on these days?

“Stop pricing at what YOU can afford”

“Give away WHAT and sell HOW”

​

These two have made me tens of thousands of dollars over the years.

PR guy in San Diego, I would use FB as well and grow a legit audience.

Post about a piece of jewelry and share a great photo. When people comment, write down their names and respond with a question. This keeps the post alive and gets more people seeing it.
Share photos with music on FB stories, and do Lives 2x a week showcasing your jewelry. Also many people dont know about Nextdoor. Its a free app for your phone thats geographically segregated so posts are viewed by people nearby.

PR guy in San Diego here. Get on the local news. Just pitch them the story about your company and how to choose lighting for your home/office.

Next start with IG/Pinterest and TikTok. This should get people checking out your stuff. FB is for older people but I have found thousands of dollars from just talking to people and sharing photos on there.

Air Force veteran here,

First of all, I applaud you for this. I do PR in San Diego and help businesses get traction. Looking over your post, here is how I would do this:

1. List out your services and a price. See what competitors are charging but dont let that be your key to pricing. Price according to how much effort you are putting in and the quality of your service. You can charge a premium and NOT be taking advantage of people. Youre literally saving them from a dangerous situation.
2. Use the Nextdoor App and tell people about what you do. Take pics of your jobs and put them on social media. Start a FB business page with a cool logo and drive web traffi c to it.
3. Carry a customer welcome kit. If my car broke down and the person came with bottled water, some granola bars and a business card, I would use them for life.

Let me know if you have questions, message me if you need any free guidance. Also join Vetpreneur Tribe, its a free group with 16k veterans that can help you.

Link: https://www.facebook.com/groups/vetpreneur

This is FUCKING GOLD. I think youre going to make a lot of money. Im a PR guy and HARO is very poorly designed.

Tell me more.

PR guy from San Diego here (cue fancy music).
The way to get more people in the door is a local celeb strategy. When clients hire me, I look at their business model and what I call the customer journey. How do you get more customers for your salon?

Customer sees your social media, comes and visits.

Since you are a brick and mortar, IG, TikTok and Pinterest are going to be your friends. Install the Nextdoor App and start sharing posts about the salon with high end photos.

Make a “hit list” of 20 people in your area that use or are interested in your services and start tagging them.

Then get on the news and pitch a segment on the hottest hairstyles for 2023 (thank God the A Line and 2 tone hair is out).

If you have questions, fire away. Remember that business is about being POPULAR.

Get a new husband. I’m not being funny. You have an entire life in front of you and if he’s that dense, you can upgrade.

My lady sends me voice mails telling me shes proud of me for what I do. THAT is the support system you need.

I am a pr and visibility guy. I completely tell clients to minimize ad spend and focus on PR. Here is why, get on the news, get more social media engagement and issue press releases and youll have steady traffic, sales and engagement.

Pr creates buzz and people will check out good content. Marketing wastes a LOT of ad dollars if you don’t have a skilled expert. I would review your social media, see your posts, and then match up your business niche with Reddit, Pinterest and business articles plus get you a few interviews on niche podcasts.

Who gives a shit? Get back on that horse and start working on a new business model.