I own a small business (jeweler) and have realized my online social media presence (largely IG and TikTok) have been stagnant, not to mention IG barely leads anyone to my page anymore. I sell a lot in stores but I just cannot seem to grow online. What are some good app/programs/etc. I can use to get more people to my pages for growth?
PR guy in San Diego, I would use FB as well and grow a legit audience.
Post about a piece of jewelry and share a great photo. When people comment, write down their names and respond with a question. This keeps the post alive and gets more people seeing it.
Share photos with music on FB stories, and do Lives 2x a week showcasing your jewelry. Also many people dont know about Nextdoor. Its a free app for your phone thats geographically segregated so posts are viewed by people nearby.