I’ve heard the saying ‘build boring businesses’ before and was wondering, is it important to build a product that you are passionate and interested in?

Is it better to find a niche thing you are interested in and work on that, or build something for a niche that is somewhat uninteresting to you?

Would love to hear what you guys think of this and if you are passionate about what your business does.

  • RotoruaFunBEnglish
    1·
    1 year ago

    I prefer to keep business and passion separate.

    One of my closest friends started a business that he was passionate about and by the end of it he couldn’t face that passion anymore. He still can’t tend years later.

    I heard someone say to build a business around the base things you find easy or are really good at ie. research, writing, selling. It doesn’t matter what the act product, service or business is.