I’ve launched a marketplace for very small food + bev and kitchen goods makers to reach a wider audience. My background is in marketing and I have been doing a pretty good job at driving traffic for basically free but my conversion rate is absolute shite.
I know these products arent for everyone as they are a bit on the pricey side but from what I can tell I am driving the right customers (major US metro areas, 25-40 year olds)
I’m looking for some feedback on what could be causing such poor conversion rates.
Any feedback appreciated!
If you’re going for a target audience that plans to spend this amount for aristian products, I think the colors should be a bit warmer. The colors look like something I would expect from a cheaper, simpler product, like bulk solo cup purchases for parties. I think the products are actually kind of cool and I could see them in my rustic apartment, but the presentation doesn’t fit the product.
On a side note, the blog link on your footer is broken. I don’t think this is affecting you at all, but I just wanted to mention it!
Good luck on your journey!
Edit: I dont think your prices are too high, especially if your audience is who I imagine they are. I think the website looks like you aren’t selling to that audience.