I’ve seen so many people get stuck at the ‘distribution’ part of their tech business over the years that I usually tell most first time founder friends to not start their business until they figure out distribution.

That being said a lot of tech founders have had a lot of luck focusing less on distribution and more on just building world class PLG teams and have had immense success with it.

Interesting

Distribution is way more important. Shitty products sell with proper distribution

Yaa no matter how good is your product. It will be nothing without distribution. You need to make you product available worldwide

It can be. Being strong in both areas gives you the best chance at success. Being strong in either still gives you hope though with a lesser chance. Years ago I developed a simple product (phone accessory) that I had designed and manufactured overseas. Due to its simplicity, I didn’t seek IP protection on its components. The product I believed at the time was trending in its category and so I shipped several thousand pieces and had a run at organic sales. Eventually I determined that the product was not as strong as I initially anticipated due to continued market entrants. About a year later I saw my product in stores and kiosks, in the same packaging and designs, but under a different name. The manufacturer, who had greater distribution channels, just ran with my products and got a much wider consumer audience. Same product, different result. Strength of your distribution network can sometimes overcome a “meh” product. This is why it can be valuable to test the market with a product and develop distribution contacts, even if you fail. Then if you have the intestinal fortitude to try again, your follow-on products will have a better shot at success.