I deal with this all the time as an importer for hire.

My best clients are those who sell the most. They get it. Price is king. The percent of people who care about quality is low. The percent of those people who say that makes a difference in their purchasing is also low. The percent of those people who actually purchase the higher quality is also low.

Those very very few that do pay for quality, you have to match your branding to the same high quality, same with customer service. Which are expensive. Which means you must have a higher margin to cover it. If not, then you aren’t matching the quality, or your final margin is actually lower than the other competitors. Regardless, you are fighting for a very small market share. High end products are a hard business to be in.

Almost always better to be more efficient with your supply chain and process. And to look for ways to cut pennies so you can sell for less than anyone else. For more opportunity there.

Of course there are exceptions, but they are rare.